Three Keys to Any Startup Pitch
I have spoken often about how learning to pitch is the most important skill any startup founder can have. In order to master this important skill, you need to understand the three elements that make up a perfect pitch:
· Why do you have an attractive market?
· Why is your solution the right solution?
· What makes you the right person to solve this problem?
Why do you have an attractive market?
An attractive market is one that is open to change and large enough to be worthy of attacking. Solutions that are valuable are always about change. It is in that change that value is created. Combine that with the fact that any startup endeavor is hard work, you want to make sure you are attacking a large enough market opportunity so that your sweat can turn into a great return.
Why is your solution the right solution?
Many markets are crowded. If you see an opportunity, you are probably not alone. To stand out among the crowd you need to have the right answer to the problem. Does your solution solve the problem in a special way? Are you cheaper? Are you more flexible and open to solving other problems? These questions are the ones that allow you to say you have the best answer to the problem.
What makes you the right person to solve this problem?
Nothing in the startup world is more important than team. What makes you and your team the people who should be building this company? Do your past experiences and industry contacts give you a special leg up in the marketplace? Are you smarter and hungrier than your competitor? Winning in the startup world is more about having the right team than any other determining factor.
If you are going to master your pitch for the investors, clients, and employees you will need to win, you need to have rock solid answer to these questions.
photo by Raphael Labbe - https://www.flickr.com/photos/ulikleafar/